Article
15.12.2025
15.12.2025

Conditional custom metrics for smarter, more efficient data collection

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At KEY ESG, we know that sustainability data collection is not one size fits all. Every organisation’s reporting needs are different, and questionnaires should adapt to reflect that.

Conditional custom metrics introduce intelligent, if-then logic into your custom metrics. This means questions only appear when they are relevant, based on previous responses. For example, if a respondent answers Yes to a lead question, follow-up questions are displayed automatically. If that answer changes, the dependent questions are hidden and any entered responses are cleared.

The result is a smoother experience for data contributors and higher-quality data for reporting teams.

With conditional custom metrics, you can:

  • Create dynamic questionnaires that respond in real time to user input
  • Reduce unnecessary questions and respondent fatigue
  • Improve data accuracy by removing irrelevant or outdated responses

By making questionnaires more intuitive and targeted, conditional custom metrics help teams collect the right sustainability data, faster and with less effort.

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At KEY ESG, we know that sustainability data collection is not one size fits all. Every organisation’s reporting needs are different, and questionnaires should adapt to reflect that.

Conditional custom metrics introduce intelligent, if-then logic into your custom metrics. This means questions only appear when they are relevant, based on previous responses. For example, if a respondent answers Yes to a lead question, follow-up questions are displayed automatically. If that answer changes, the dependent questions are hidden and any entered responses are cleared.

The result is a smoother experience for data contributors and higher-quality data for reporting teams.

With conditional custom metrics, you can:

  • Create dynamic questionnaires that respond in real time to user input
  • Reduce unnecessary questions and respondent fatigue
  • Improve data accuracy by removing irrelevant or outdated responses

By making questionnaires more intuitive and targeted, conditional custom metrics help teams collect the right sustainability data, faster and with less effort.

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