Summary
Iconic London, the fast-growing beauty brand, turned its sustainability ambitions into measurable business value by adopting KEY ESG’s sustainability management platform. Moving from disconnected processes and Excel spreadsheets to a single source of truth platform for carbon and ESG data, Iconic London not only saved valuable time and improved data accuracy, but also strengthened key customer relationships.
About Iconic London
Founded in 2015, Iconic London now has an international customer base and supply chain. Iconic London has built a brand around unique, trend led formulations and skin finishing products which give a glamourous glow that is loved by professional makeup artists, celebrities, and influencers.
Iconic London was faced with many different ESG reporting and regulatory demands
As is often the case with consumer brands, Iconic London has a lot of different stakeholders and interested parties which results in a broad range of regulatory reporting requirements. This includes everything from the Plastics Packaging Tax in the UK, to managing the Sustainable Financial Disclosure Regulation (SFDR) and ESG Data Convergence Initiative (EDCI) reporting requirements for their investors, Bluegem Capital Partners, and delivering full Scope 1, 2 and 3 carbon emission reporting for some of their largest customers. Additionally, Iconic London is a PETA certified vegan and cruelty free brand, so must work to maintain this accreditation alongside new product development.
KEY ESG’s platform enables quick and efficient carbon and ESG data management
Iconic London adopted KEY ESG’s sustainability platform to streamline data collection and automate emissions calculations. The platform enabled:
- Direct entry for Scope 1 & 2 data, with straightforward explanations that senior management could easily understand and present.
- Automated Scope 3 calculations using external emission factors, simplifying one of the most complex areas of carbon accounting.
- Year-on-year comparisons and clear flow charts, making it simple to identify data gaps and improve accuracy each reporting cycle.
- Carbon lifecycle analysis at product level, allowing the team to understand emissions from individual components—critical to meeting customer requirements for detailed reporting.
The platform’s user-friendly interface allowed Iconic London to independently expand its use across departments, enabling structured, cross-team conversations and stakeholder engagement.
Ann Masson, Iconic London CFO, said:
“Using KEY ESG has enabled us to establish a credible emissions baseline, make a commitment to the SBTi, and to deliver on the sustainability requirements of one of our largest customers. This has positioned sustainability as an important value driver of the business."
Find out about KEY ESG's solution to Iconic London's reporting challenges by reading the full case study HERE.
Summary
Iconic London, the fast-growing beauty brand, turned its sustainability ambitions into measurable business value by adopting KEY ESG’s sustainability management platform. Moving from disconnected processes and Excel spreadsheets to a single source of truth platform for carbon and ESG data, Iconic London not only saved valuable time and improved data accuracy, but also strengthened key customer relationships.
About Iconic London
Founded in 2015, Iconic London now has an international customer base and supply chain. Iconic London has built a brand around unique, trend led formulations and skin finishing products which give a glamourous glow that is loved by professional makeup artists, celebrities, and influencers.
Iconic London was faced with many different ESG reporting and regulatory demands
As is often the case with consumer brands, Iconic London has a lot of different stakeholders and interested parties which results in a broad range of regulatory reporting requirements. This includes everything from the Plastics Packaging Tax in the UK, to managing the Sustainable Financial Disclosure Regulation (SFDR) and ESG Data Convergence Initiative (EDCI) reporting requirements for their investors, Bluegem Capital Partners, and delivering full Scope 1, 2 and 3 carbon emission reporting for some of their largest customers. Additionally, Iconic London is a PETA certified vegan and cruelty free brand, so must work to maintain this accreditation alongside new product development.
KEY ESG’s platform enables quick and efficient carbon and ESG data management
Iconic London adopted KEY ESG’s sustainability platform to streamline data collection and automate emissions calculations. The platform enabled:
- Direct entry for Scope 1 & 2 data, with straightforward explanations that senior management could easily understand and present.
- Automated Scope 3 calculations using external emission factors, simplifying one of the most complex areas of carbon accounting.
- Year-on-year comparisons and clear flow charts, making it simple to identify data gaps and improve accuracy each reporting cycle.
- Carbon lifecycle analysis at product level, allowing the team to understand emissions from individual components—critical to meeting customer requirements for detailed reporting.
The platform’s user-friendly interface allowed Iconic London to independently expand its use across departments, enabling structured, cross-team conversations and stakeholder engagement.
Ann Masson, Iconic London CFO, said:
“Using KEY ESG has enabled us to establish a credible emissions baseline, make a commitment to the SBTi, and to deliver on the sustainability requirements of one of our largest customers. This has positioned sustainability as an important value driver of the business."
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